Before you can begin to implement any sort of mobile strategy for your business, you should take a step back and discover what your objectives really are. What are are objectives? How can mobile initiatives help your business map to the achieve the corporate objectives?
What are you looking to implement for consumers in M-Commerce and mobile interactive marketing? There are a number of questions that need to be addressed before we start planning the mobile development strategy.
Do not put your cleverness in front of the communication.
Some things to consider are; selecting the correct Mobile environment, Progressive Web App vs Native development along with how will you integrate with social Media, alerts/notifications and monetisation.